08-16-2006, 05:13 PM
‘Dr. Z’ unable to stop sales decline
<i>Neither Chrysler’s employee-discount program, nor its $225 million campaign
featuring CEO Dieter Zetsche in TV, radio and internet ads could stop car sales
from falling by 35% in July. According to CNW Marketing Research, 80% of
consumers think that Dr. Z is a fictional character. Moreover, the employee
discount program seems to fail to lure buyers away from competitors’ products.
According to the market research company, the campaign only encourages
clients who had already planned to buy a Chrysler car, to buy the vehicle earlier.
</i>Le pauvre Zetsche, ça doit être vexant que les gens le prennent pour un guignolo [img]style_emoticons/<#EMO_DIR#>/vert.gif[/img]
<i>Neither Chrysler’s employee-discount program, nor its $225 million campaign
featuring CEO Dieter Zetsche in TV, radio and internet ads could stop car sales
from falling by 35% in July. According to CNW Marketing Research, 80% of
consumers think that Dr. Z is a fictional character. Moreover, the employee
discount program seems to fail to lure buyers away from competitors’ products.
According to the market research company, the campaign only encourages
clients who had already planned to buy a Chrysler car, to buy the vehicle earlier.
</i>Le pauvre Zetsche, ça doit être vexant que les gens le prennent pour un guignolo [img]style_emoticons/<#EMO_DIR#>/vert.gif[/img]